Project: This report details a project where we worked with a new client to achieve several goals: cultivate a corporate culture of working with data, understanding how data about behavior in stores could help the client improve their physical and virtual presence, articulate business questions in such a way that instrumentation and data can generate answers through analysis.
We collaboratively developed a process and system to continuously collect low resolution, purely anonymous data for extended periods of time to measure and compare interaction in areas throughout the retail environment.
We named the project Strikepoint Gnomes.
Role: Director of Experience Technology and Emerging Analytics at IoT Lab. SapientNitro.
Understanding Human Behavior in the Context of In-Store Experience
