IOTA: Leveraging the IoT to Understand Consumer Behavior and Enhance User Experience
We developed data from the “internet of things.” We helped clients by creating new, strategically significant, proprietary data sources from customers’ interactions and experiences with things and places.
We built:
Sensors and other instruments that collect and process information on conditions and behaviors in the real world.
Qualitative as well as quantitative data sources, providing a fuller picture.
Always-on, dynamic models of behaviors, interactions, contexts, and markets.The analytic tools for making sense of it all.
Our focus was building instrumented ecosystems: long-term deployments of related sensors into contexts of everyday life; and creating connected proprietary communities –for the long-term development and evaluation of products, services, and communications.
Building a digital “cloud chamber” to help shape the brands and stories of tomorrow.
