Blink: A Language of Love through Light

Blink: A Language of Love through Light is an innovative physical-to-digital experience that keeps families with sick children connected during medical treatment. This custom-built set of devices gives families an unspoken language of love during moments of separation and anxiety. When a shake or tap is detected, it's sent to the cloud through a 3G antenna. The message is then routed to the corresponding Blink where a set of six LEDs flashes the message as a sequence of colored lights. Families remain close when they can’t physically be together. Designers collaborated with a children’s hospital to ensure that all materials and components would pass hospital regulations and be safe for children.

Awards:
Winner of Interaction Design Award
Core77 Design Awards - JUL 2017

Shortlist Product Design Lion, Social Impact
Cannes Lions International Festival of Creativity -JUN 2017

Winner of Silver, Interaction Design Award
Industrial Design Society of America - MAY 2017

Project Team: John Biondi – Executive Creative Director Amy Haiar – Creative Director Joshua Koenig – Associate Creative Director, Copy Stephanie Ayoob – Senior Art Director Peter Corey – Copywriter Alisa Avigan – User Experience Jacob Minkus – Motion Thomas John Mcleish – Director Emerging Technology Pasindu Wewegama – IoT Developer Kai Hansen – IoT Technologist Atul Belur – IoT Technologist Chrissy Soulakian – Technologist Megan Dills – Senior Account Director Dan Levengood – Program Manager